Tuesday, June 16, 2009

How to Create a Press Kit For Your Small Business

This is a great post I recently read on Weddingbee Pro.  I am going to get around to making a press kit myself as  they are really important for promotion and getting people to take you seriously as a small business owner. I love how Princess Lastertron's press kit is home made yet looks so professional. Here is an excerpt from her article:

Are you an artist, musician, designer, promoter, or small business owner? Press kits are a valuable way to take your business to the next level and help you attract attention of media resources that can publicize your product or business for you. We're talking a little bit of hard work and effort for a big return.

The goal of a press kit, sometimes referred to as a "media kit," to get whatever it is you're selling out of your home studio and into the pages of magazines and the homes of your target market. It's to let people know that you exist and you're doing fabulous things. It's to sell yourself. Magazines, blogs, and other websites make their business out of searching for the next cool business or product, so why not make it easy for them and introduce yourself?

Another great thing about press kits is that they help us hurdle the wall we may face after we have already created a promotional presence on other platforms. If you have already set up the Etsy store, the blog, the Twitter account, the LinkedIn and MySpace and Facebook pages, and are using every other online social media resource to your greatest advantage, press kits are your next step. Ask yourself these important questions to start brainstorming ideas for your press kit:

1. Who are you? What is your background? What motivates you?
2. What are you promoting? Do you want to feature your entire line or just a few products?
3. What are your goals and timelines? When do you need the promotion?
4. Where would you ideally like to see your product turning up? Which media outlets do you need to contact? Magazines are an obvious choice, but sometimes broadcast media like radio and tv are better options for certain businesses.
5. Why are you seeking publicity for your product or business? Are you ready for success? Are you ready for failure?

To read the full article click here: 
and here: http://www.weddingbeepro.com/2009/06/11/how-to-make-a-press-kit-part-2/

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